Svensk Handel’s Privacy Policy

Source for collection

Type of personal data

Member companies (for example, when member companies apply for and/or participate in a recruitment campaign, data may be collected regarding persons in leading roles at the company, whose data the member company have provided in connection with entering into the membership)

Name and contact details

Public address register or information companies

Name, contact details and organization number (personal data in case of sole trader)

External sites

Public information regarding political affiliation, information of position

Processing activities performed for the purpose

• Administration of entry, transfer or withdrawal of membership in Svensk Handel.

• Administration and signing of agreements regarding collective bargaining agreements.

• Invoicing of membership fee.

• Registration of members so that they can access the Svensk Handel’s member portal, including creating user accounts. Necessary cookies are used to keep you logged into your user account.

• Verifying/controlling the member company’s compliance with Svensk Handel’s collective bargaining agreement.

• Dispatch of notices to Svensk Handel’s annual general meeting.

• Payment of conflict compensation.

Categories of personal data

• Name

• Contact details

• Position and company

• Company registration number (personal data in case of sole trader)

• Allergies

Recipients of personal data

Suppliers of:

• CRM-systems

• invoicing systems

• marketing tools (for sending invitations/summons)

• contract signing systems

Legal basis

Our and your company’s legitimate interest in being able to administer membership and membership benefits in accordance with the agreement entered into between Svensk Handel and the member company in connection with the company’s entry into Svensk Handel.

Note that necessary cookies are always turned on and active, and do not require your consent.

Retention period

We store your personal data up to three years after your company withdraws from Svensk Handel.

Please also see our information in our consent manager regarding how long cookies are stored on your device.

Processing activities performed for the purpose

• Administration of membership e.g., registration of the member case, handling of the request and any follow-up of the case.

• Sharing contact details with partners (sv. förmånspartners) in order for your company to access membership benefits linked to its membership with Svensk Handel. In order to provide our member companies with the most relevant offers, we may analyse and decide on the target group to be shared with the partner.

• Sharing of information (e.g., contact information between member companies that want to cooperate regarding staffing in the even of temporary and changed labour market conditions).

Categories of personal data

• Name

• Contact details

• Position and company

• Company registration number (personal data in case of sole trader)

• Correspondence relating to the matter

Recipients of personal data

Suppliers of:

• contract signing systems

• CRM-systems

• email systems

• invoicing systems

• marketing tools (for sending invitations/summons)

• membership benefits (partners)

Legal basis

Our and your company’s legitimate interest in being able to provide good and efficient service to members in individual membership cases and other cases concerning our members, as well as to being able to provide and take part of membership benefits.

Retention period

We store your personal data up to three years after your company withdraws from Svensk Handel.

Processing activities performed for the purpose

• Sending direct marketing communication (e.g., newsletters or other communications regarding membership benefits, Svensk Handel membership offers and other offers) via mail, e-mail, text messages or in other digital channels (e.g., social media). We may also contact you by telephone to inform you about Svensk Handel membership offers.

• We use marketing cookies in order to be able to display ads on different platforms, e.g. social medias or search engines. Read more about this in our cookie policy.

• Sending direct marketing communication from our partners via mail, e-mail text messages or in other digital channels. In order to provide our member companies with the most relevant offers, we may analyse and decide on the target group to which direct marketing communication should be sent.

• Creation of marketing material, e.g., processing of photographs, film recordings or sound recordings relating to our seminars/events or operation in general.  

Categories of personal data

• User generated data, e.g. click and browsing history

• Device information, e.g. the type of device you are using, language settings, web browser settings, time zone, operating system, screen resolution and platform  

• Contact details

• Name

• Online identifiers, e.g. IP-address, cookieID, userID and other similar unique IDs.

• Company registration number (personal data in case of sole trader)

Recipients of personal data

• Suppliers of:

o   image and video management systems

o   marketing tools

• Membership benefits (partners)

Legal basis

Your prior consent is our legal basis for our use of marketing cookies.

For other processing or personal data, we rely on the following legal basis: Our legitimate interest in being able to market Svensk Handel and our services, as well as to provide member companies good membership benefits and relevant communication.

Retention period

Whichever comes first of (1) you object to our marketing or alternatively (2) one year after your company withdraws from Svensk Handel. 

Please also see our information in our consent manager regarding how long cookies are stored on your device.

Processing activities performed for the purpose

• We save your browsing history in order to personalize functions, e.g. based on your preferred language or the region where you are located, in order to facilitate and improve your experience when you return to our website.

• We produce reports that are based on analyses (e.g. regarding which pages or parts of pages you as a user have visited and which searches you as a user have made, as well as purchase history, age, gender and stated preferences) in order to make decisions linked to our personalization.

Categories of personal data

• User generated data, e.g. click and browsing history

• Device information, e.g. the type of device you are using, language settings, web browser settings, time zone, operating system, screen resolution and platform 

• Online identifiers, e.g. IP-address, cookieID, userID and other similar unique IDs

Recipients of personal data

Suppliers of:

• website platform

• website functions

Legal basis

Your prior consent is our legal basis for our use of personalization/customization cookies as well as our subsequent personal data processing. 

Retention period

No later than twelve (12) months after the time of collection.

Please also see our information in our consent manager regarding how long cookies are stored on your device.

Processing activities performed for the purpose

• Registration, administration and invoicing of participation in the event, networking meeting or educational course/seminar. Necessary cookies may be used for registration of participants (forms).

• Communication with participants before and during the event, networking meeting or seminar regarding matters related to the aforementioned.

• Communication via e-mail and SMS from selected exhibitors with information about stand space, speaking time or similar in connection with an event.

• Publications of film and/or photos from completed event or educational course/seminar.

• Administration and implementation of competitions in connections with an event.

• Administration and provision of meeting bookings for networking between our participants before and during an event.

• We may provide participant lists to external lecturers and other companies, e.g. exhibitors, with whom we organize a seminar or event. We may also provide participant lists to other participants at an event, to enable networking between our participants. Photos taken on our events or seminars may also be shared with our partners for respective event.

Categories of personal data

• Name

• Contact details

• Position and company

• Allergies (if food is provided at the event or the seminar)

• Results from evaluations

• Video recordings and/or images

Recipients of personal data

• External lecturers

• Event participants

• Partners for respective event

• Suppliers of:

o   image and video management systems

o   email systems

o   marketing tools

o   statistical data and analysis

Membership benefits (partners)

Legal basis

Our legitimate interest in being able to administer and carry out an event, a networking meeting and an educational course/seminar, as well as your company’s legitimate interest in being able to offer its employees the opportunity to participate in an event for networking or educational purposes. If you participate in a seminar or event as a private person, we process your personal data based on the agreement we entered into with you.

Note that necessary cookies are always turned on and active, and do not require your consent.

Legal basis for allergies

Your previous consent.

Retention period

We store your personal data up to six months after the event or seminar. Special categories of personal data are deleted immediately after the seminar or event has been completed.

Please also see our information in our consent manager regarding how long cookies are stored on your device.

Processing activities performed for the purpose

• Communication with company contacts regarding ordering and commitments according to the agreement we have entered into with the company.

• Other communication regarding our business relationship.

• Communication with external lecturers before a seminar or event, including follow-up and evaluation after execution.

Categories of personal data

• Name

• Contact details

• Position and company

• Company registration number (personal data in case of sole trader)

Recipients of personal data

Suppliers of:

• contract signing systems

• email systems

Legal basis

Our legitimate interest in being able to use personal data to maintain a good business relationship and fulfil our commitments in the relevant supplier agreement or commission agreement, e.g., in relation to external lecturers.

Retention period

The later of (i) the end of our supplier agreement with your company, (ii) six months’ after the implementation/execution of the seminar/event, or (iii) the end of our right of complaint according to the agreement (or law if applicable).

Processing activities performed for the purpose

• Contact and communication with decision makers, member companies and relevant authorities regarding issues that are important for members of Svensk Handel.

• Exchange of information with other business and trade associations/organizations, both nationally and at EU-level, or other relevant actors, including exchange of information in digital channels (e.g., X).

Categories of personal data

• Name

• Contact details

• Position

• Political opinions

Recipients of personal data

Suppliers of:

• CRM-systems

• email systems

• communication and collaboration tools

• social media platforms

• statistical data and analysis

Legal basis

Our legitimate interest in being able to conduct advocacy work regarding matters important to the trading industry towards decision-makers.

Legal basis for political opinions

Information about political affiliation is only processed to the extended that a data subject has a political assignment. The information is, in other words, public.

Retention period

For this purpose, it is difficult to in advance determine how long your personal data will be stored as it may depend on the outcome of elections, the handling of matters by the legislator and relevant consultative bodies and authorities. We have instead implemented routines to review our registers no later than four years after the year that the personal data was collected with the purpose to decide if the personal data shall be deleted or not.

Processing activities performed for the purpose

• We register your participation in the competition. Necessary cookies can be used for registration of participation (forms).

• We communicate with you who participate in our competitions when necessary for the implementation of the competition.

• We select winners and convey prizes applicable to the competition.

• We confirm your identity.

Categories of personal data

• Name

• Contact details

• Position and company

• Competition contribution

Recipients of personal data

Suppliers of:

• email systems

• website platform

• social media platforms

Legal basis

Our legitimate interest in being able to implement and administer our competitions.

Note that necessary cookies are always turned on and active, and do not require your consent.

Retention period

We store your personal data up to three months after the completion of the competition.

Please also see our information in our consent manager regarding how long cookies are stored on your device.

Processing activities performed for the purpose

• We receive complaints about companies. Necessary cookies may be used in order for you to send in complaints (forms).

• We publish warnings related to companies with unscrupulous sales practices and of offers or mailings that may be perceived as misleading.

• We administer the comment field linked to published warnings.

Categories of personal data

• Company registration number (personal data in case of sole trader)

• Name

• Contact details

• Information in free text fields

Recipients of personal data

• Governmental authorities

Legal basis

Our and affected companies’ legitimate interest in being able to warn retail and wholesale companies of fraudulent invoices, companies with unscrupulous sales methods and of offers or mailings that may be perceived as misleading.

Note that necessary cookies are always turned on and active, and do not require your consent.

Retention period

It is difficult for us to in advance determine and specify how long your personal data will be stored for this purpose. Instead, we have implemented routines to continuously examine whether your personal data is still necessary for this purpose, e.g. criteria to control whether publication on Varningslistan is still relevant or may become relevant in the light of the complaints received.

Please also see our information in our consent manager regarding how long cookies are stored on your device.

Processing activities performed for the purpose

• We make services more user-friendly, e.g. by changing the user interface to simplify the flow of information or to highlight features that are frequently used by our visitors in digital channels.

• We send out surveys or similar evaluations to Svensk Handel’s members and other individuals that has been in contact with us, that concerns (i) your experience of your contacts with us, and (ii) members’ use of benefits and services offered through Svensk Handel. This includes compilation and analysis of our members’ and other people’s feedback and use, as well as decisions about and implementation of, improvement measures.

• We follow up results and statistics linked to one or more mailings, in order to develop and optimize our direct marketing.

• We analyse and evaluate (i) advertising campaigns, (ii) personalization on the website, (iii) our service to Svensk Handel’s members, (iv) use of our digital channels, and (v) membership benefits. This includes decisions about and implementation of changes, in order to develop and optimize the aforementioned points.

• We produce documentation with the purpose of developing and optimizing the security of our IT-systems.

Categories of personal data

• Anonymized results from evaluations and other feedback related to our services.

• Device information, e.g. what kind of device you are using, language settings, browser settings, time zone, operating system, screen resolution and platform.

• Information about how you have interacted with us, i.e. how you have used the services, login method, where and how long different pages were visited, response times, download errors, how you reach and leave the service, etc.

• Correspondence and feedback concerning our services and benefits.

• Online identifiers, e.g. IP-address, cookieID, userID and other similar unique IDs.

Recipients of personal data

Suppliers of:

• analysis systems

• BI-platforms (Business Intelligence)

• CRM-systems

• email systems

• event systems

• website platforms

• case management systems

Legal basis

Our legitimate interest for using statistical cookies and analytics cookies is your consent.

For other personal data processing, we rely on the following basis: Our legitimate interest in being able to use personal data to develop, improve, evaluate and in general optimize our operations.

Retention period

It is difficult for us to in advance determine how long your personal data will be stored for this purpose. We have instead implemented routines to continuously examine whether your personal data still is necessary for this purpose. We will remove personal data which we have not used for a period of five years because as we in such cases no longer consider your personal data to be necessary.

Please also see our information in our consent manager regarding how long cookies are stored on your device.

Processing activities performed for the purpose

• Necessary administration to comply with legal obligations that we need to comply with according to mandatory legal acts, court rulings or decisions from governmental authorities (e.g. the Swedish Bookkeeping Act or the Swedish Money Laundering Act) or processing that is necessary in connection with a regulatory matter.

Categories of personal data

• Name

• Contact details

• Company

• Company registration number (personal data in case of sole trader)

Recipients of personal data

• Relevant counterparties

• Courts

• Authorities

• Agents

Legal basis

The processing is necessary to be able to comply with legal obligations according to applicable law.

Retention period

During the time that is necessary to fulfil the relevant legal obligation or in accordance with applicable law. For example, there is a legal obligation in the Swedish Bookkeeping Act that we need to store certain information related to our invoicing.

Processing activities performed for the purpose

• Camera surveillance on our premises.

• Administration and implementation of access logs to our premises.

• Prevention of spam, phishing, harassment, attempts to illegally log in to user accounts or other actions that are prohibited by our terms of use for our services.

• Prevention and investigation of possible fraud or other violations of the law.

• Implementation of measures, including using necessary cookies, to protect and improve our IT environment against attacks and intrusions.

Categories of personal data

• User generated data (e.g. click and browsing history).

• Device information, e.g., what kind of device you are using, language settings, browser settings, time zone, operating system, screen resolution and platform.

• Name.

• Online identifiers, e.g. IP-address, cookieID, userID and other similar unique IDs.

• Camera surveillance recordings.

Recipients of personal data

• Law enforcement agencies

• Suppliers of: 

o   analysis systems

o   camera surveillance systems

o   storage services

o   access control systems (sv. passersystem)

o   system administration

o   security services (e.g. email security and firewall security)

Legal basis

Our legitimate interest in being able to provide secure services, to prevent abuse of a service or to prevent and investigate crimes against Svensk Handel.

Note that necessary cookies are always turned on and active, and do not require your consent.

Retention period

36 months after the end of the year in which the data were collected. Images from camera surveillance are saved for two months after collection. If we suspect abuse of a service or that a crime has been committed, we will save the information for the time necessary to establish, exercise or defend our (or third parties') legal claims.

Please also see our information in our consent manager regarding how long cookies are stored on your device.

Processing activities performed for the purpose

• We use necessary cookies in order to be able to deliver a fast, responsive and secure website.

• We use necessary cookies in order to be able to deliver special functions that you request, e.g. to keep you (as a member) logged into your account.

Categories of personal data

• User behaviour, e.g. information about how the customer uses our website and other digital channels. 

• Device information, e.g., what kind of device you are using, language settings, browser settings, time zone, operating system, screen resolution and platform.

• Online identifiers, e.g. IP-address, cookieID, userID and other similar unique IDs.

Recipients of personal data

Suppliers of:

• website platform

Legal basis

Our legitimate interest in being able to provide secure and responsive digital services.

Note that necessary cookies are always turned on and active, and do not require your consent.

Retention period

Please see information in our consent manager regarding how long cookies are stored on your device.